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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

However, this past year we wanted to go beyond simply looking at money raised, but also increase the public’s understanding of the Duck Derby’s purpose. Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child.

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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? I mean, infrastructure is like the most local thing and the most global thing that you can imagine all at the same time. It really has to be at the center of what you do. Why is it safe?

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