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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

However, this past year we wanted to go beyond simply looking at money raised, but also increase the public’s understanding of the Duck Derby’s purpose. Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child.

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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? And you need to, two, define that story and get people educated about it. You have to be able to prioritize starting every strategy with insights and analytics. Why is it safe?

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