Waxing UnLyrical

JULY 12, 2012

“Why you stink.” These headlines always seem to magically know more about that thing we’ve always known deep down about ourselves, no matter how well we’ve resigned ourselves to it, shut out the world’s criticism of it, or – er – deodorized it. Hope springs eternal. We all know we’re not perfect… even at the things everyone we meet seems to think we’ve perfected.

Web 84

Web Twitter Examples Google 84

Waxing UnLyrical

JULY 10, 2012

On my way home from work yesterday, I was listening to NPR, and heard an interview with Debra Lee , the CEO of BET (aka Black Entertainment Television). At one point, she was asked who she defines as her competition, and she said (I quote): “Everyone. Anyone that’s fighting for eyeballs, whether it’s a cable network, video game, movie theater — I define my competition as any entertainment outlet that’s fighting for eyeballs.” Image: dietadeporte via Flickr, CC

Television 83

Television Interviews Measurement Strategy 83

Waxing UnLyrical

JULY 11, 2012

Guest post by Danny Brown. Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. While the idea behind social media listening is cool – after all, who doesn’t want to know what’s being said about them, by who and when?

Social Media 81

Social Media Media Google Tools 81

Waxing UnLyrical

JULY 13, 2012

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

Customer Service 70

Customer Service Writing Google Creativity 70

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.