How To Manage Expectations For A PR Campaign
ImPRessions - Crenshaw Communications
JULY 26, 2019
Things like reactive commentary , schedules, media assets and data must be accessible to the agency team, and it’s essential that the client contact understands what’s needed from them so that members of the agency team don’t spin their wheels. Beware of ‘scope creep’. As time goes on, the client’s requirements may change.
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