Stephen Waddington

JULY 13, 2018

Wiltshire Council communication chief Laurie Bell told the story of the unfolding Novichok crisis in Salisbury at the CIPR Northern Conference in Newcastle. In March the UK government reported that Novichok, a Russian nerve agent, had been used in a poisoning attack on Sergei Skripal and his daughter Yulia in Salisbury, Wiltshire. Skripal is a former Russian military intelligence officer who acted as a double agent for the UK's intelligence services.

Crisis 60

Crisis Government Local Crisis Communications 60

Steve Barrett on PR

JULY 13, 2018

Fears about holding the biggest global sporting event in a country seen as cold, unfriendly, and austere were ultimately proved unfounded and a festival of football and friendship emerged from the brand misconceptions.

Brand 64

Brand Branding Sports 64

Mark My Words

JULY 13, 2018

The Three Lions hero and current World Cup leading scorer has advertising deals with the likes of Nike, Beats By Dre, Lucozade Sport, BT Sport, EA Sports and Hugo Boss, but could earn huge windfall if England win in Russia. HARRY Kane may be a marketing man’s dream, but he’ll never be more marketable than David Beckham, according to a top PR guru.

Sports 60

Sports Marketing Banking Advertising 60

Stephen Waddington

JULY 13, 2018

This is a list of applications, tools and projects shared in a workshop at a CIPR Northern Conference. Examples of tools in PR practice AI journalism - search This story was generated by Automated Insights on Google News.

Conference 60

Conference Analysis Web Journalism 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Mark My Words

JULY 13, 2018

Worth £23million a year, Federer’s latest contract is the most valuable sports ­sponsorship deal in the world. PR guru Mark Borkowski says: “When this man loses there’s no ­tantrums. He is incredibly warm to people when they beat him. He’s the sort of perfect package.”. He is the ultimate pro. He’s always delivered and at the height of his career he was winning everything in front of him.

Sports 60

Sports Brand Branding 60

Mark My Words

JULY 13, 2018

Thanks to Lauren McMenemy below is my contribution to her article for Skyword. “Content from All Angles: Are SEO Content, PR Content, and Content Marketing All That Different?” I don’t care about your ego or what your textbooks told you: Content and story are the nucleus of all communications. It’s true whether you’re looking at it as a brand manager, an SEO specialist, a PR manager, a content writer, or any number of other roles found in the modern marketing organization.

SEO 60

SEO Advertising Advertising Content Marketing 60