Institute for Public Relations

MAY 5, 2023

This blog is provided by the IPR Organizational Communication Research Center. My agency conducts the Integral Employee Activation Index study annually with The Harris Poll to understand employee mindset and behaviors. We just did a pulse check and the results stunned me. Employees’ expectations about the issues their employer takes a stand on changed drastically.

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Employee Study Blogging Agency 98

PR Fuel

MAY 5, 2023

In our blistering-fast online world, people have less patience than ever before. In just a handful of seconds, they form a lasting first impression of your business that may be very difficult to change. In fact, science has determined about how long you h. Read More The post 11 Effective Tips for Starting the Best Press Release appeared first on eReleases.

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Brand Branding 86

HMA Public Relations

MAY 5, 2023

By definition, a troll is “…a person who posts inflammatory, insincere, digressive, extraneous, or off-topic messages in an online community with the intent of provoking readers into displaying emotional responses or manipulating others’ perception.” Abbie Fink shares the warning signs that you're dealing with an online troll and covers how to respond following a presentation from Jon Goldberg of Reputation Architects.

Reputation 74

Reputation Community How To Social Media 74

Prohibition

MAY 5, 2023

In a world where so many brands have a dominant voice online, it can be hard to cut through the noise sometimes and make your brand be heard. Reactive PR is however a tool that can be utilised to do so. In a nutshell, what reactive PR actually means is being reactive to the ever-changing news agenda and hottest viral trends. This could be in the form of newsjacking or as simple as making a meme of last night’s Love Island dramatics.

Strategy 62

Strategy Marketing Viral B2C 62

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Institute for Public Relations

MAY 5, 2023

Dr. William J. Brady and colleagues analyzed the how social media users perceive more anger and outrage from political posts than how the author originally intended. This misunderstanding of tone affects belief in polarization, extremity, and normalizes a sense of hatred on platforms.

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Twitter Study Social Media Media 64

Institute for Public Relations

MAY 5, 2023

Pew Research Center researched how Americans view climate change and what steps they think the United States should take to address these issues. The research examines age, political, and regional differences. A online survey of 10,701 U.S. adults was conducted from March 13-19, 2023. Key findings include: 1.) 69% of Americans favored the U.S. becoming … Continue reading How Do Americans View Climate Change?

Survey 52

Survey 52