Polaris

DECEMBER 10, 2014

You can’t blast out a link to your latest ebook. You can’t forward a clip of a recent television interview. You can send company news to keep them in the loop and information on upcoming product launches and promotions to drive sales. You can’t email an invitation to a local speaking gig.

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

DECEMBER 28, 2017

” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. June: Plan Around Product Launches. How do you entice subscribers to your email newsletter? August: Tell Your Brand’s Story.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

PR 20/20

NOVEMBER 29, 2022

Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Management team interviews. Content (ebooks, white papers). Or, you can use assets such as an ebook to add value to emails as part of a lead nurturing campaign. Partnerships.

Marketing 52

Marketing Analytics eBook System 52

Beyond PR

DECEMBER 19, 2016

as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. June: Plan Around Product Launches. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40