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How to Spy on Your Competition & Steal Their Secrets

Cision

A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. In doing this, it has grown their real estate blog from 2,000 to 18 million views per month in just two years! Hustle and pitch. Cool infographics. The Key Steps. Define goals.

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. In doing this, it has grown their real estate blog from 2,000 to 18 million views per month in just two years! Hustle and pitch. Cool infographics. The Key Steps. Define goals.

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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Download the 2018 Global State of the Media Report.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. In the TEKgroup survey, there were two themes among journalists for “must have” newsroom resources: downloadable content and experts/media contacts.

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