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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR. Reddit data. Want to share a PR software or comms tech announcement?

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How to Build A Media List (Without Paying For One)

Buzzstream

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. You can see this also echoed on Reddit.