Sword and the Script

MAY 25, 2021

This finding echoes another study that showed businesses are more trusted than government, media and non-governmental organizations (NGOs). About 50% of respondents globally said they will stop using a product or service altogether, or switch to a competitor if they lose trust in a brand.

Brand 109

Brand Branding Survey Customer Service 109

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. How are its employees treated? They want to know why a company exists and what its brand stands for. What does it value? Why does it matter?

Marketing 173

Marketing Storytelling Creativity Privacy 173

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. government when it refused to unlock the San Bernadino shooter’s iPhone. But the storytelling should go beyond the founders and employees.

Brand 149

Brand Branding Storytelling B2B 149

Buzzstream

JANUARY 5, 2024

At this point, ChatGPT can’t find someone’s email address for you for obvious privacy concerns. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. For example: Yellowpages has contact information and sometimes individual employees.

How To 83

How To LinkedIn Tools Google 83

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs. Games are generally fun.

Marketing 189

Marketing Content Marketing Data Social Media 189

Stuart Bruce

OCTOBER 30, 2014

We’ll look at ethics and governance. Edward Snowdon wants us to be afraid of big government prying into our lives. But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. The importance of data.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148