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What is Technology PR?

5W PR

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. It is also important to have a crisis management plan in place to be prepared for any issues that may arise.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

It’s not always about crisis management. CEO involvement typically translates into valuable earned media coverage that may be used to communicate company direction for customers or partners through the megaphone of business or trade press and social media. To announce a new strategy. To launch a key product.

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How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. Hourly billing. When might agencies charge more? What about value pricing?

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How a World-Class Convention Center Became a Beacon of Hope During the Pandemic

PRSay

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. In March 2020, as New York City became an epicenter of COVID-19 infections, its Jacob K. Today, it’s a vaccination site.

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2022 PR Predictions

Landis PR

We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. This includes everything from internal communications to both manufacturing and office associates to external communications to customers and media at trade shows.”.

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