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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.”

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5 Questions to Ask As You Plan Your Business Launch

Solo PR Pro

You can specialize in a single area, such as media relations, crisis communications or social media, or offer a broader range of services. Writing this in your plan will help you clarify and clearly communicate this to potential clients. Whatever, you decide you should be able to succinctly tell someone what you do.

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Our Team

Reputation Us

At LTPR, she wrote and edited a broad range of public relations and crisis communications materials for national financial, health care and shipping organizations. Her background working in these diverse business sectors found common ground in serving clients in the niches of professional firms and non-profit communities.

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Crisis-Proof Your Solo Business: 5 Tips to Help You When Things Go South

Solo PR Pro

I’ve worked in crisis communications since I was 22, and was taught from the start to be prepared for anything. Here are five things to think about as a business owner to ensure your business continuity in case of a personal crisis. Get some disability insurance today as you are much more likely to be disabled than to die.

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5 Ways to Use Video in your Marketing Strategy

Solo PR Pro

Use an explainer video to explain a process, such as the steps in developing a crisis communication plan. Write a script, 200-250 words should be all that you need, so that you can practice before shooting. Conversely, you can write a post, or case study inspired by a live video session. Corporate overview.

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Bad Pitch Book Review: Can We Do That?!

Bad Pitch Blog

It covers a lot of ground from PR basics, media relations and events to creative thinking, crisis communications and account management. If one person learns how not to be a dumb ass when dealing with a reporter or a client, it was worth writing the book. Do we have insurance? This isn''t rocket science. It never will be.