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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.”

Crisis 120
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Our Team

Reputation Us

At LTPR, she wrote and edited a broad range of public relations and crisis communications materials for national financial, health care and shipping organizations. Her background working in these diverse business sectors found common ground in serving clients in the niches of professional firms and non-profit communities.

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5 Questions to Ask As You Plan Your Business Launch

Solo PR Pro

You can specialize in a single area, such as media relations, crisis communications or social media, or offer a broader range of services. Writing this in your plan will help you clarify and clearly communicate this to potential clients. Will your clients be local, national or international? Who will you serve?

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Bad Pitch Book Review: Can We Do That?!

Bad Pitch Blog

It covers a lot of ground from PR basics, media relations and events to creative thinking, crisis communications and account management. If one person learns how not to be a dumb ass when dealing with a reporter or a client, it was worth writing the book. Do we have insurance? 2) BPB: Tell us about the book.