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PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations

Sword and the Script

On our call, Cision suggested a potential use case in crisis communications – target readers of negative coverage with a statement. Truly global brands, with large enterprise deployments, will run upwards of $100,000. Advertising is a valid channel of communication. 5) Cision Impact pricing and customers.

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other.