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PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity

Publicity Media Advertising Advertising

PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics

Analytics Content Marketing Measurement Advertising

Webinars

Do's and Don'ts: How to Pitch Your Press Release to Journalists

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Public Relations Today

PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations

PR on a Budget: 10 Tips for Smarter Spending and Better Results

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