PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations
Sword and the Script
NOVEMBER 26, 2019
PR pros that report to the CEO might be less interested, but I’d challenge that segment of our community to give it some thought. On our call, Cision suggested a potential use case in crisis communications – target readers of negative coverage with a statement. Advertising is a valid channel of communication.
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