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Crisis Communications

Enterprise

Pitching

PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations

Sword and the Script

NOVEMBER 26, 2019

To that end, you can use retargeting to pitch earned media as opposed to an advertisement. On our call, Cision suggested a potential use case in crisis communications – target readers of negative coverage with a statement. Truly global brands, with large enterprise deployments, will run upwards of $100,000.

Publicity

Publicity Media Advertising Advertising

PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

JUNE 13, 2023

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other.

Analytics

Analytics Content Marketing Measurement Advertising

Webinars

Do's and Don'ts: How to Pitch Your Press Release to Journalists

MORE WEBINARS

Public Relations Today

PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations

PR on a Budget: 10 Tips for Smarter Spending and Better Results

Webinars

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