Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” For many companies, their social media presence also doubles as customer service. It’s a fun exercise to then think of ways to connect your brands to emerging trends. I was studying acting at the time. Sometimes it’s a fit; many times not.

Crisis 0

Crisis Reputation Study Social Media 0

Cision

OCTOBER 16, 2017

Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. And that’s like sort of a good clarifying exercise to start. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Stephen Waddington

NOVEMBER 19, 2017

Twitter is the largest ever market research exercise that no one ever commissioned. In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. Selective hearing helps no one.

Publicity 164

Publicity Ethics Data Community 164