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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Music and radio. Lifestyles – > (Arts, Auto Enthusiasts, Business Travelers, Corporate Execs, Coupon Users, Crafts, DIYers, Fashionistas, etc.). Family and parenting. Food and drink.

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The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

Event marketing is now far more refined in terms of the science and data analysis enabled by all the technology advancements with mobile and wireless. Digital media makes the event experience more personal and impactful for guests. Heinz Marketing: Sales Pipeline Radio, Episode 80 Q&A with Mark Granovsky.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

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