Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Do I need to parse the fine print of a scientific study every time I cite a statistic? There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Doctor Spin

DECEMBER 21, 2023

PR Resource: Journalism vs PR What is a media kit? Corporational Determinism—The New Paradigm for Product Launching. Historically, when media kits were distributed physically on paper at press conferences and events, it made sense to make the printed media kit brief and to the point. In Wikipedia. Why make a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 4) October 22, 2014: Gorkana.

Technology 13

Technology Software Company Marketing 13

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia.

Blogging 73

Blogging Twitter Facebook Measurement 73

Bad Pitch Blog

JANUARY 27, 2010

To say that Apple is releasing products in a cloud of openness … is not responsible journalism, even for an opinion creator. Most CEO and PR types are fearful that both will get mad and say they hate it in print. Both were targets of terrorists (check Wikipedia). The beta testing of objects is ill-advised these days.

Media 40

Media Wikipedia Journalism Print 40

Mark My Words

DECEMBER 29, 2015

For some of the great blunderers of the year -corporates and celeb-prats- PR’s magical powers were unsurprisingly limited. Would many not have been better deployed in the dwindling ranks of investigative journalism ? Each year journalism becomes ever more dependent on the press release. PR can’t polish a turd.

Journalism 60

Journalism Wikipedia Film Interviews 60