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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 82
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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

Stories—and storytelling—are powerful. He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. He also addressed the Cannes Lions International Advertising Festival. If you need help finding and telling your corporate story, get in touch. Introduce conflict.

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#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

Monitoring for corporate social responsibility | 13:13-14:58. Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. So, Creators League Studio is an internal content studio for PepsiCo, and we work primarily with Pepsi beverages, so Pepsi, Mountain Dew, LIFEWTR, bubly, so working on fun beverage brands.

Trends 78