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By order of the King: A lesson in reputation from Henry II and eBay

PR in High Definition

The purported three-phase harassment campaign outlined by the DOJ describes a sensational plot worthy of any blockbuster film. Perfect timing, a clear message of a united front, and meeting such a corporate reputation crisis head on is exactly the advice we would recommend. Where was the CEO in all this? Never doubt it.

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By order of the King: A lesson in reputation from Henry II and eBay

PR in High Definition

The purported three-phase harassment campaign outlined by the DOJ describes a sensational plot worthy of any blockbuster film. Perfect timing, a clear message of a united front, and meeting such a corporate reputation crisis head on is exactly the advice we would recommend. Where was the CEO in all this? Never doubt it.

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Why public relations must wake up to wearables

PR Conversations

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title. Will we become a global squad of thought police?

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PRoust Questionnaire: José Manuel Velasco

PR Conversations

One can’t get more miserable than being forced to incorporate lies (or at least partial truths) as part of a supposedly transparent and ethical speech. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? What do you regard as the lowest depth of misery in PR?

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Maxim Behar in The Career show podcast

Maxim Behar

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Maxim: It's the world's PR organization, I was president and I'm still on the executive committee as international development director.

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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. Ethically ambiguous? asks Preston.

Film 48
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22 PR Rock Stars of the Future

Communications Conversations

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. For all of these reasons, she is among our top graduating PR students this year. Kathryn Duke, @dukekathryn.

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