Remove Corporate Remove Education Remove Journalism Remove Public Affairs
article thumbnail

Study: APR Credentials Boost Confidence and Ethics Counseling Engagement

PRSay

In the ever-evolving landscape of public relations and communications, ethical decision-making is of paramount importance. This study highlights the value of the Accreditation in Public Relations (APR) credential and similar certifications in promoting ethical practices within the profession.

Ethics 189
article thumbnail

Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. Source: Journal of Communication 1 Botan, C., & Taylor, M. Manage insider threats.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Remembering Dr Roger Hayes

Stephen Waddington

Six intellectual public relations heavyweights have been a huge influence on my professional career and personal life over the past decade. Professor Anne Gregory is the Professor of Corporate Communications, Huddersfield University. Roger’s career spanned 40 years, working in journalism, strategic communications and public affairs.

article thumbnail

Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism. She began applying to PR positions, but she found that the folks she interviewed with often had trouble understanding how her educational background translated into public relations.

Meeting 110
article thumbnail

3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. And, for many people, it just doesn’t leave us fulfilled the way jobs in the education, health care and non-profit worlds do. They all knew that I had no interest in returning to a corporate role.

Apparel 106
article thumbnail

Putting PR on the Table for Minority Students

PRSay

At the time, that meant I would likely end up doing some form of journalism. I really did not know much about public relations, and it had never been presented to me as a career option. We believe a good starting point is through mentorship and education. One of her most noted clients was Toyota Motor Corporation in 1987.

article thumbnail

Could It Be? Is PR Becoming Unnecessary?

Bad Pitch Blog

During the rainy late winter, I had a damning thought about the industry we bake in: maybe PR professionals aren''t as necessary as we were to the corporate culture. By providing education up and down the line, we can put a stop to the naysayers from assuming what we do is obvious. I remember 1990 like it was yesterday.