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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Report: Companies Face a New Era of Scrutiny on Political Activity

PRSay

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Recommendations and insights for what’s ahead on corporate political activity include: Prepare for backlash. Simplify political activity.

Report 173
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PR: Less Elitist Than Ever

Maxim Behar

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. He can do that on his own, or some local journalist can do that for him for a small amount of money, or his teenage kid can do it for free. Regarding social media, a PR professional must be everywhere and on top of everything.

Ethics 64
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10 Crisis Communication Tips Every Business Needs

Prohibition

Strategic communication during a crisis offers organisations the credibility they need to develop their strategies and re-enter the marketplace in order to provide relevant services to their stakeholders. Who needs crisis communication? So where do you need crisis communication? Managers and supervisors. Police officers.

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From classroom to boardroom – crisis management lessons from the auto industry

PR Conversations

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry. I found support for the four-step process proposed by Jaques (2007).

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Best Practices in Global Comms: A Conversation With PRCAI CEO Deeptie Sethi

PRSay

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. How much flexibility do local teams have?

Local 133