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How to Spy on Your Competition & Steal Their Secrets

Cision

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. Define goals.

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The Superhero Solution PR Strategy

Doctor Spin

Derek Halpern, who wrote about marketing psychology, named this approach the superhero solution. To demonstrate its use, he identified that the most valuable real estate on a website is above the fold (i.e. Promote your superhero solution intensely. the part of a website front page visible without scrolling).

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. How did Movoto do it?