Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. .

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Marketing Content Marketing Social Media Employee 215

Shift Communications

DECEMBER 29, 2015

Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. This makes taking advantage of trending content difficult. Will a blog post go viral?

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Analytics Viral Social Media Google 60

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

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Strategy Brand Branding Technology 62

Shift Communications

FEBRUARY 16, 2016

Localized Marketing. Every phone’s built-in GPS provides an interesting opportunity for app and content creators to deliver a tailored experience in real time. Ever wonder how Google Maps can tell you when there’s traffic on the road?

Mobile 60

Mobile Examples Brand Branding 60