Consumer Pharmaceuticals Technology Viral 
Mindful Marketing
JULY 4, 2020
During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. These assumptions also ignore research evidence which indicates inherent (automated) bias in AI technology.
ImPRessions - Crenshaw Communications
DECEMBER 27, 2016
Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. Heather Bresch, CEO of pharmaceutical company Mylan, became the poster child for industry greed in 2016. EpiPen price causes outrage.
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Sword and the Script
JUNE 3, 2020
That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)
Cision
DECEMBER 5, 2017
PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Journalists and consumers crave videos. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. According to Forrester, a one-minute video is worth 1.8 more views.
Beyond PR
DECEMBER 5, 2017
PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Journalists and consumers crave videos. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. According to Forrester, a one-minute video is worth 1.8 more views.
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