Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. It substantiates the idea that when customers trust a business, they are more likely to take actions that benefit that business. According to the study: 90% are more likely to recommend that company to friends and family.

Brand 109

Brand Branding Survey Customer Service 109

ImPRessions - Crenshaw Communications

MAY 15, 2018

The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Five crisis PR first responses. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke.

Crisis 136

Crisis Privacy Airlines Facebook 136

Sword and the Script

APRIL 23, 2019

If the country is divided, you can bet for most companies, their employees and customers are too. For example, Patagonia weighing in on environmental issues probably resonates with their customers. The Annenberg survey listed data privacy, health care and diversity as social issues.

Technology 128

Technology Study Communications Survey 128

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Is the fact that every company is a media company a threat or an opportunity?

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ImPRessions - Crenshaw Communications

JUNE 7, 2018

This means that a customer service or PR team must recognize the difference between an anonymous troll with a miniscule following and a legitimate customer or influencer. In April, a presidential Twitter tirade against Amazon helped the company’s share price plunge 11% in one week. When the SEO isn’t good.

SEO 227

SEO Privacy Crisis Crisis Management 227

Waxing UnLyrical

MARCH 9, 2016

My area of interest is in crisis communication. From studying crises in social media, I’ve learned that brands often communicate through a different social media channel to get the word out when an account and/or website has been hacked (this is not one of those times to keep quiet ). Learnings from social.

Instagram 40

Instagram Privacy Guidelines Social Media 40

Waxing UnLyrical

MARCH 9, 2016

My area of interest is in crisis communication. From studying crises in social media, I’ve learned that brands often communicate through a different social media channel to get the word out when an account and/or website has been hacked (this is not one of those times to keep quiet ). Learnings from social.

Instagram 32

Instagram Privacy Guidelines Social Media 32