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Why Advertising Isn’t Dead

Cision

Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. In the 1970s, the soaps moved mainly from radio to television. With more women in the workforce working 9-5, daytime television audiences dropped in this core demographic.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151
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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

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Thinking Critically with Robyn Stevens

Critical Mention

Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. What is the #1 thing you try to express to new clients when you bring them on board?

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Media relations is thriving

Stephen Waddington

Shortly after the publication of his book, the public relations profession spotted the opportunity to communicate with publics at scale via the media rather than direct public engagement. Transatlantic television became possible. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52