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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

For example, case studies and practical experience such as news release writing and connecting with senior executives are opportunities highly valued by MBA students. The committee recently hosted a webinar for program faculty to discuss trends in strategic communications and best practices in teaching the course.

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Bob Gritzinger, Editor-in-Chief, Media Sites at WardsAuto & Principal Analyst—Advanced Propulsion at Wards Intelligence

Bianchi Biz Blog

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. I work with a team of editors, analysts and contributors reporting on a wide range of vehicle news, test drives and dealer and industry news.

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Behind the Headlines with Marian Salzman

Cision

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. How did you get your start in PR/Communications? What is your secret to media relations success?

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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). DePaul University College of Communications, 2011 – 2022.

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Engaging (and grilling) the social side of James Grunig

PR Conversations

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. I think that most public relations practitioners do what they know how to do.

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PRoust Questionnaire: Kim Blanchette

PR Conversations

When I worked in media relations, it was all I wanted to do. Next, it was internal communications, and I loved that area, too. Speech writing. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Whatever I’m doing at the time.

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