ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

The Hoffman Agency

MARCH 6, 2024

It becomes a tick-box exercise. A prime example would be the importance of supporting women from BIPOC communities in the U.S. to enter leadership roles. Which is perhaps why, even in the U.S., where the Black Lives Matter movement rocked the nation following the murder of George Floyd, DEI job listings are now down 19%.

Handbook 36

Handbook Trade Shows Employee Local 36

Sword and the Script

FEBRUARY 27, 2018

The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey. How B2B Marketing Can Get More out of Trade Shows. I’ve observed an increasing number of industry discussions bashing the buyer’s journey as an exercise in uselessness.

B2B 67

B2B Trade Shows Survey Study 67

Landis PR

JANUARY 3, 2022

Communicating will always be important, but now more than ever taking a role as communicators and advisers being conciliators, raising values such as the ability to listen to the other, the value for the environment and respect for the communities. Kind communication. 1 skill that CEOs value in a communicator.

Trends 52

Trends Trade Shows Agency Communications 52