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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.”

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How to Use Public Relations as a Lead Generating Tool

PR for Anyone

Have you ever considered using public relations as a lead generating tool? If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. Subscribe HERE.

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Tips for Media Interviews

PR for Anyone

When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. People want to connect with people they see on TV or hear on the radio or a podcast. Anyone can get publicity! ” PR FOR ANYONE. It really is PR for ANYONE.

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Journalists

PR for Anyone

By doing this, you will be asked back to television and radio stations and quoted again and again by writers. Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip. I know you all are so intimidated by them and, people are scared of the media. PR FOR ANYONE. The system works! .:

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Mindset and Media

PR for Anyone

It’s being newsworthy (think newsjacking – what’s happening in the media right now that you can speak about), creating great hooks (look at magazine covers), and finding the RIGHT journalist (hello Google!). Take that and couple it with a positive mindset and you are well on your way to landing in the media!

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Back to School Media Pitches

PR for Anyone

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. Anyone can get publicity! PR FOR ANYONE. It really is PR for ANYONE. The system works! It’s time for you to start implementing.

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Think Before You Share Content

The Proactive Report

Catzavelos’ older brother did an interview on Radio 702 where he shared how this has affected him personally, his relationship with his brother and his father, the loss of his business and the impact on his employees. PR Takeaways: Hold social media training sessions with all employees, including execs.

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