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Getting an Edge; Why Your Elevator Speech is Crucial to Job Search

PR Job Coach

Landing an interview, let alone a job has never been tougher as we enter 2013. Writing and committing to memory a thirty second elevator speech is one of life’s most difficult tasks even if you are a communications professional. Grab your favorite beverage , writing instrument of choice, your favorite easy chair and a relaxed mindset.

Chemicals 271
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Burberry after its Burning Ban

Mindful Marketing

It has to do with building brands. BBC News says that over a five-year period, the brand scrapped products worth a total of about $121 million. Unfortunately, Burberry isn’t the only brand known for trashing its own inventory. Burberry has about 50 stores in the continental U.S.

Fashion 67
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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

No surprises here every brand has a Facebook page and is on “the Twitter.” Apparently, Apple doesn’t want to make friends, or connect with the raving fans that buy the new model and accidentally drop it during TV interviews (in that event, Apple missed the opportunity for an epic Oreo moment ).