PRSay

OCTOBER 17, 2018

The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. But your boss or client keeps pushing you to bombard many more contacts with generic outreach. To them, it’s quantity over quality, like direct marketing.

Pitching 152

Pitching Training Media Relations Consumer 152

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. 1) Business Wire partners with investor relations tech company Q4.

Trends 60

Trends Media Report Technology 60

Sword and the Script

MAY 5, 2016

This blog I created about seven years ago is now a business – introducing Sword and the Script Media , LLC. This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and social media. Content is talking.”. A Stage Set Early in Career.

Blogging 60

Blogging Content Marketing B2B Social Media 60

Shift Communications

AUGUST 3, 2016

PR planning. Without a solid plan in place your team and program can feel like a chicken with its head cut off. For vegetarians I’m not sure what ‘Chik’n’ is like with any head removed but I imagine it is equally as disjointed). . As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges.

B2B 60

B2B Interviews Strategy Product Launch 60