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The Bandwagon Effect: Momentum Is Everything

Doctor Spin

“Opinion polls can lead to a ‘bandwagon effect’ where people adopt majority views, or a ‘underdog effect’ where people adopt minority views, potentially impacting social science predictions and pollsters’ professional reputations.” Source: British Journal of Political Science 1 Marsh, C. Source: Wikipedia 4 Hostile media effect.

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Ethos, Pathos, and Logos in Public Relations

Doctor Spin

In Wikipedia. Please support my blog by sharing it with other PR- and communication professionals. Organization Development Journal. In Wikipedia. Organization Development Journal. 1 Modes of persuasion. 2023, September 27). link] Subscribe and get a free ebook on how to get better PR ideas. Source: Hargis, M. &

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Theory of Mind: A Superpower for PR Professionals

Doctor Spin

In Wikipedia. Source: Wikipedia PR professionals and communicators with a strong Theory of Mind can better understand their audience , create more compelling messages, and build lasting relationships. Please support my blog by sharing it with other PR- and communication professionals. Organization Development Journal.

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#19: Building a framework for reputation management

NewsWhip

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. .” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Why accuracy in content marketing is important.

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Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. So the future of journalism is creative clever digital journalism.

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How to Get On in New Communications: Be Nice

ZudePR

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. An example of a hero of free authority: Jimmy Wales of Wikipedia.” Author of 27 Blogging from Paradise books. Still reading? I wrote: 1.