Stuart Bruce

SEPTEMBER 30, 2014

’ was the question at the recent CIPR Corporate and Finance’s group seminar. That includes face-to-face, print, radio, TV and today online including Twitter. ‘Should the C-suite tweet?’ The unequivocal answer from the panel of experts was maybe! Jon Sellors, RSA Group, UK head of media relations.

Social Media 150

Social Media Twitter Radio Sports 150

Doctor Spin

JUNE 28, 2022

In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). After going through a catalogue of emotions that comes from watching oneself deliver cringy corporate messages in an unprepared manner, the spokesperson soon wants to try again.

Training 52

Training How To Video Corporate 52

Waxing UnLyrical

JUNE 14, 2018

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. Think of the cost of gas traveling for interviews, new work clothes and printing costs. Glassdoor even has a Know Your Salary calculator you can print out during a salary discussion with your boss.

Print 71

Print Resources Technology Interviews 71

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). The company repeated this template in subsequent years with comparable success.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67