Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. That’s about 24 more than were published in 2019. I was surprised at how well these performed but then, there isn’t another publication that provides such a service. Sorry, Press Releases Do Not Help Your SEO Anymore.

SEO 101

SEO Software Resources Newspapers 101

Sword and the Script

OCTOBER 22, 2019

There’s no shortage of opinions on how the budget should be allocated – I offer some views on this at the bottom of this post – but what I thought would be really helpful is reviewing some benchmarks from studies. Kantar Media fielded a global survey of 488 marketers that provided some insight into how marketers make budget decisions.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

APRIL 2, 2019

You can estimate the cost of a case, but legal work takes twists and turns that are unexpected and make a case more expensive. To use a double negative, you can’t not hire a lawyer when you need one, right? To use a double negative, you can’t not hire a lawyer when you need one, right? What did GCs do?

Agency 93

Agency Trends Marketing Survey 93