Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source.

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

APRIL 27, 2019

Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. In the last few weeks I’ve stumbled upon a hat trick of studies that can help you do that – and it’s the common denominator for this week’s Unscripted Marketing Links (UML). So, what’s PR to do about it?

Survey 90

Survey Journalism Study Pitching 90

ZudePR

MARCH 22, 2018

Are you looking for advice on how to get going, without an agent, without a publisher. In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words. This blog post showed me another way. Table of Contents. #1 What book? #1

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Even pessimistic predictions are hopeful.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. Then OnePitch vets these pitches to ensure they meet the basic requirements reporters ask for (thing pithy 5Ws).

Marketing 63

Marketing Pitching Corporate Tools 63