Onclusive

MARCH 23, 2020

They began by choosing three or four television networks and magazines to promote the new products. This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations. One of the earliest adopters of this model was Kraft.

Media 221

Media Measurement Analysis Television 221

Onclusive

MARCH 23, 2020

They began by choosing three or four television networks and magazines to promote the new products. This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations. One of the earliest adopters of this model was Kraft.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

They began by choosing three or four television networks and magazines to promote the new products. This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations. One of the earliest adopters of this model was Kraft.

Media 195

Media Measurement Analysis Television 195

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Knowing how to work with big data will also become more important for PR pros. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

PR Conversations

NOVEMBER 27, 2015

Prior to the conference proper I had agreed to participate in tandem with Ali Foroozfar —a wonderful human being, past top manager of National Iranian Television and a seasoned, highly knowledgeable professor of marketing, advertising and communication—in a one-day workshop, where we alternated integrated communication theory and case studies.

Conference 40

Conference Hotels Internal International 40

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52