Big Data, Newspapers and Television - Public Relations Today

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Big Data

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What Lies Ahead for Public Relations in 2018?

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Knowing how to work with big data will also become more important for PR pros. Look for more PR shops to say they’re “data driven.”.

Publicity

Publicity Social Media Television Measurement

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics

Ethics Communications Print Television

What Lies Ahead for Public Relations in 2018?

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

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