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What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Knowing how to work with big data will also become more important for PR pros. Look for more PR shops to say they’re “data driven.”.

Publicity 167
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5 Reminders of Word Choice's Importance

Bad Pitch Blog

But there''s a happy medium between clear, concise Hemingway-style writing and writing that helps differentiate us that also makes sense. Big data is everywhere. business writing buzzwords pragmatic search marketing Word choice' There''s some substance in this trite phrase as well. Hug your calculator in 2012.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52
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How To Research Journalists Before They Research You (And Your CEO)

MaccaPR

So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. But even better, many journalists post a URL to their personal websites on their LinkedIn profiles – which either promote their freelance writing or a book they’ve published. Twitter A journalist’s. clippings.me.

How To 121