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What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Knowing how to work with big data will also become more important for PR pros. Look for more PR shops to say they’re “data driven.”.

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

I spent the first third of my career working for newspapers. In the newspaper business, I did have one, and I really thought I’d lose my job over it. The publisher of the newspaper wanted me to do one story that just crossed a line for me. It’s being used by big firms. It’s true now more than ever.

Ethics 91
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52
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How To Research Journalists Before They Research You (And Your CEO)

MaccaPR

So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. Newsroom Staff Directories Major media outlets, especially daily newspapers such as the. So PR pros will find London-based. Response Source helpful, with its profiles of. 8,800 freelance writers. governance.

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