Remove Big Data Remove Community Remove Internal Remove Writing
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Reverse That PR $H#T

Marketwired

And as Lee Odden astutely stated during last week’s PRSA International Conference panel session hosted by Marketwired : “Content is the future of PR.”. and Entrepreneur, and her contributing writing can be seen in everything from Forbes to the Huffington Post. It’s time to re-frame the relationship #PR has with #Content.

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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” internal alarm and sent the client running in the other direction. I love a good idiom. Are you one of them?

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Monday Roundup: #AMECSummit Rockstars

Waxing UnLyrical

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). AVES – we moved on years ago!

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#measurePR Recap (June 2018): Lessons from Millennials and Generation X

Waxing UnLyrical

Twitter and the community that took me under its wing. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. Department of Education, the International Chamber of Commerce, and a variety of nonprofits, government agencies, and international organizations.

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#21: Using marketing signals to accurately predict brand health

NewsWhip

Although Brian Mossop has a background in biomedical engineering and neuroscience, Brian currently leads a marketing and communications intelligence team to supply data-driven insights to some of the world’s leading brands. Because this is what we’re kind of seeing come in from the community and appear in that conversation.

Brand 78
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52
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Meet PR’s New Best Friend: Data

PRSay

The big data revolution has pushed the public relations industry forward. An internationally sought keynote speaker, her writing has appeared in Forbes, CIO and VentureBeat, as well over 500 authored blogs. *This article was provided by Cision, a PRSA partner.

Data 106