Deirdre Breakenridge

OCTOBER 16, 2014

My goal for session was to challenge communicators and push the envelope with new roles and responsibilities, as a result of our continuously changing landscape. We have to proactively be ahead of what our companies need to know with respect to their audiences to build stronger relationships through communication.

Big Data 250

Big Data Data Education Internal 250

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Cision

JUNE 29, 2016

Do you know whether or not your communication strategy is working? In this interview, Ed discusses the benefits of analyzing your communication, why you shouldn’t leave analytics to the last minute and how conversion metrics can give you a good sense of your business impact. Analytics can tell you. What will change most?

Analytics 215

Analytics Measurement Big Data Data 215

PRSay

JANUARY 3, 2018

Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms.

Publicity 167

Publicity Social Media Television Measurement 167

Ethical Voices

AUGUST 29, 2022

Joining me in this week’s episode is Greg Bailey, APR, Fellow PRSA, the founder of Finley + Bailey Strategic Communications. I spent the first third of my career working for newspapers. In the newspaper business, I did have one, and I really thought I’d lose my job over it. The growing challenge of malformation.

Ethics 92

Ethics Groups Handbook Education 92