Five Myths About PR And Customer Acquisition
ImPRessions - Crenshaw Communications
OCTOBER 22, 2019
Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Conversely, if customers are fooled by positive PR for a product that doesn’t measure up, they will feel burned. But it can also do much more.
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