Burrelles Fresh Ideas

APRIL 16, 2024

Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications.

B2B 94

B2B Marketing Measurement Social Media 94

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Don’t be afraid to trot out the tried and true. In B2C PR, the tried and true tactics are often smart to pursue. In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

AUGUST 5, 2015

When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? Second, without an author, your blog post could look 'fake,' meaning the content was just churned out by an intern or third-party content farm,” says Grinberg.

Blogging 48

Blogging Employee Corporate Google 48