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Google’s Content Rules

The Proactive Report

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). We know how that works; it’s one of the core functions of PR. Authority: Write what you know.

Google 113
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Measurement, Analytics a Hot Skill

The Proactive Report

Take a look at the marketing and PR jobs posted on sites like Indeed, Glass Door or even LinkedIn, and you’ll find these words cropping up in a large percentage of the ads. Develop, research, and write data-oriented stories, reports and infographics. Informed Decision Making Instead of Trial and Error.

Analytics 100