B2C Creativity Marketing Real Estate 
Rock the Status Quo
DECEMBER 10, 2015
Two words: vertical markets. Get Creative With WHO You Pitch. Slow pipelines are an opportunity to think bigger with the publications we target, and with customized stories that fit our own needs but reach more niche markets. Put on that creative storyteller hat and let ‘er rip. Let me give you an example.
Rock the Status Quo
NOVEMBER 12, 2014
Branch out of your client’s industry and consider other online vertical market applications. No matter what kind of product or service a client provides, there is always a way it can be connected to other markets. Let’s use the example of a luxury residential real estate client. Who buys expensive homes?
Waxing UnLyrical
DECEMBER 4, 2018
If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?
Waxing UnLyrical
APRIL 11, 2019
For creative marketing agencies, CSR often takes the form of pro-bono services. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers. The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate.
Waxing UnLyrical
MAY 27, 2016
That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. Use creative multimedia on social media to show the public how the money from the Duck Derby is used to benefit the children served by YESS. Image: Tony Crescibene via Wikimedia Commons, CC 2.0.
Expert insights. Personalized for you.
100 
Let's personalize your content