Shift Communications
AUGUST 2, 2022
At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Words matter. Sentences sting. Enter DEI language.
Solo PR Pro
AUGUST 9, 2022
After graduating from the University of Central Florida, where she conducted research in virtual reality and password information security, Ebony took a job with 7-Eleven as part of the real estate department. A key focus for Ebony’s business, which consists of six team members, is crisis communications for cybersecurity clients.
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Waxing UnLyrical
DECEMBER 4, 2018
If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Her expertise encompasses public affairs, media relations, community relations, social media and digital communications. Guest Post by Dawn Buzynski.
Waxing UnLyrical
APRIL 11, 2019
Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers. Her expertise encompasses public affairs, media relations, community relations, social media and digital communications. It did for Strategic America (SA).
Contently - Strategy
OCTOBER 4, 2018
To explain how brands should communicate across social channels, I spoke to a handful of audience development managers and social media strategists. Instagram is primarily known as a place for B2C products and B2B culture. Here’s what they had to say about the way brand voice changes on Facebook, LinkedIn, Twitter, and Instagram.
The Proactive Report
MARCH 18, 2016
A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016. Brands don’t own their real-estate on Facebook, Instagram etc. It takes time and a willingness to be open and communicate to respond. Marketers understand consumers trust social content from others like them.
The Proactive Report
MARCH 18, 2016
A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016. Brands don’t own their real-estate on Facebook, Instagram etc. It takes time and a willingness to be open and communicate to respond. Marketers understand consumers trust social content from others like them.
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