B2B Launch Checklist: Micro-Moments and the Buyer Experience
Shift Communications
JUNE 30, 2015
When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? The buyer journey in this world is based on the user’s needs – not the brand’s value proposition. Are you set up to engage them quickly with customized information? How many hits we can get? Blog series?
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